Creative Strategist, Meta Ads · Ad Creative Strategist · AI UGC Video

I build the Meta ads that actually sell.

UGC video and static, generated with AI and judged by me, with the spend run behind them. Winners faster, without the creative treadmill. Watch the 60-second intro.

▶ 60s intro
DTC matcha  8.0x flash  Ofanto €452K  Limo 2.1x  +€850k no ads  €9.3 per booking  UGC video  Static ads  Media buying   DTC matcha  8.0x flash  Ofanto €452K  Limo 2.1x  +€850k no ads  €9.3 per booking  UGC video  Static ads  Media buying  
ROAS on a 48-hour flash sale
in sales, +19% YoY (Ofanto)
ROAS scaled to ~€800/day
generated without ads
cost per booking
to build an ad creative

Real and scoped. Client numbers where I was authorized to name them, my own account where it's a dogfood.

The work

AI UGC that looks shot on a phone.

Different brands, different verticals, same loop. Talking-head UGC with synced voiceover, built from a brief in hours.

Skincare
Matcha
Sleep
Jewelry
Botanical
Home
How it works

One idea becomes a finished, tested ad.

No more creative treadmill. A real build, brandboard to ROAS, the same loop every time.

Brandboard1
Brandboard
your real product
Concept2
Multiply
angle × format × stage
3
Generate
AI render, my taste
ROAS4
Scale
measured on ROAS
Case studies

Real brands, real numbers.

Named where I was authorized, anonymized where I wasn't. Every number traces to Meta, Shopify, Klaviyo, Brevo or GA4.

Anonymized · DTC matchaMatcha flash-sale creative
Flash sale + funnel fix
8.0x ROAS
€528 turned into €4,223 in 48 hours. Found almost 79% of carts leaking, then rebuilt the flows.
Meta ads + email
Named · DTC footwearOfanto product
Ofanto Italy
€452K in sales
Up 19% year on year, email, ads and creative as one system, and $103K+ from email alone.
Email + ads + creative
Named · Music-techLimo Series creative
Limo Series
2.1x · ~€800/day
Scaled the Meta account from zero across 858 sales, and rebuilt the email engine for a v2 launch.
Meta ads + email
My own account · dogfoodAI Engine Meta proof
AI Creative Engine
ROAS ~6 long-term
ROAS 12 at the launch spike, an honest ~6 after, on €16,397 tracked sales, two creatives in ~15 minutes.
My own DTC account
Named · IncubatorESA BIC funnel results
ESA BIC Brindisi
€9.3 per booking
70 leads, 57 calls, 43 qualified, 12 applications, from a brand-new site with no pipeline.
Lead gen funnel
Anonymized · DTC ecom
+€850k
Lifecycle + retention
+€850k no ads
Generated with no acquisition spend, through lifecycle and cohort retention. Reselling the list beats paying 7x.
Lifecycle + retention
Receipts

Real dashboards, not screenshots of slides.

Meta ads manager, UGC campaign results Meta ads, hook rate and hold rate Meta ads ROAS Meta ads inserzioni overview AI media buyer decisions Meta ads manager, UGC campaign results Meta ads, hook rate and hold rate Meta ads ROAS Meta ads inserzioni overview AI media buyer decisions
How I build

Brandboard to finished ad, on your real product.

Three brands taken end to end. Brandboard, statics and a finished UGC video, same loop.

Briotech brandboard
Briotech static
Briotech
Hypochlorous acid for skin and home · brandboard, static, UGC
Mellow Sleep brandboard
Mellow static
Mellow Sleep
Ergonomic pillows and sleep essentials · brandboard, static, UGC
Obibo brandboard
Obibo static
Obibo
Snow mushroom botanical skincare · brandboard, static, UGC
What you get

Three things, run as one system.

UGC video ads

Talking-head UGC with synced voiceover and product cutaways, 9:16, shot-on-iPhone realism.

Static ad creative

Scroll-stopping statics across angles, on your real product and palette, ready to test.

Media buying

I run the spend behind the creative. Structure, testing, scaling, measured on ROAS.

Federico Nigro
About

I test every approach on my own account first.

I started in engineering, moved into marketing, and spent years as a content creator for brands before I ran ads for DTC brands myself. I know what stops a scroll and what a real brand looks like, and I back it with tracking and systems.

NikeOppoJD SportsMyProteinAlpha Industries
Let's work together

Ready to fix the creative, not just the budget?

Invite me to your job and I'll show you what I'd build first.

Hire me on Upwork →
Creative Strategist, Meta Ads · Ad Creative Strategist · AI UGC Video